Telephone: +254724527104

Training course on crowdfunding and online fundraising┬╗


On one hand, crowdfunding is as old an idea as rattling a tin in the marketplace. Today, however, the word has assumed a new meaning. The term is now more usually associated with the activity of raising funds online. This course is for people with interesting business ideas and projects, but not enough initial funds for their realization. Innovators, creators and entrepreneurs who want to know more about sourcing money from the crowd to fund their business ideas, projects or ventures. The Academy is also an amazing source of insight for business angels, supporters and investors who want to know what it means to fund a project or venture and how they can benefit from it. Crowdfunding academy will increase your chances of raising funds by up to 65% by providing you with a strong strategy and guidelines on the type of content to create to attract the best investor for your business idea.


5 days


By the end of this course, participants will be able to:

  • Identify crowdfunding basics
  • Define pre-campaigning steps
  • Run the campaign
  • Conduct the post-campaign
  • Use crowdfunding tools and resources
  • Successfully launch own crowdfunding campaign

Course content

Module 1: Crowdfunding basics

  • What is Crowdfunding?
  • History of Crowdfunding
  • Crowdfunding and Crowdsourcing
  • Crowdfunding Terminology: Basic Terms
  • Crowdfunding Triangle
  • Campaign Terms
  • Crowdfunding Framework: Crowdfunding process
  • KIA vs AON
  • Use of Crowdfunding: Examples
  • Taxes and Crowdfunding
  • Why hire a Crowdfunding consultant?

Module 2: Pre-Campaigning

  • Organize your Crowdfunding campaign
  • Identify> Prepare> build
  • Prepare! Start a pre-launch page
  • Prepare! Produce a campaign video
  • Prepare! Write campaign texts
  • Prepare! Write FAQs
  • Prepare! Plan fulfillment process
  • Prepare! Clarify legal issues
  • Build! Open account on platform & add profile and all steps that follow
  • Setting up payment profile
  • Campaign test and adjustment
  • Publishing the campaign

Module 3: Campaigning

  • Generate> Engage> Update
  • Generating activities
  • Engagement activities
  • Update activities

Module 4: Post-Campaigning

  • Finish your Crowdfunding campaign
  • Thank > Fulfil> Grow
  • Produce the product/ service
  • Reward supporters
  • Establish a Crowd-business
  • Turning Crowdfunding into eCommerce

Module 5: Tools for Crowdfunding

  • Resources on Crowdfunding
  • Guidebook by the European Union
  • EU-wide initiatives
  • Platforms
  • Regional Portals
  • Communication tools
  • Pre-Launch: Landing-Pages

Module 6: Exercises and resources

  • Case studies
  • Develop your own crowdfunding campaign under the mentorship of the consultant



The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.


Course Schedule

No Start Date End Date Action
1. 16/09/2019 20/09/2019 Register
2. 30/09/2019 04/10/2019 Register
3. 14/10/2019 18/10/2019 Register
4. 28/10/2019 01/11/2019 Register
5. 11/11/2019 15/11/2019 Register
6. 25/11/2019 29/11/2019 Register
7. 09/12/2019 13/12/2019 Register
8. 13/01/2020 17/01/2020 Register
9. 27/01/2020 31/01/2020 Register
10. 10/02/2020 14/02/2020 Register
11. 24/02/2020 28/02/2020 Register
12. 09/03/2020 13/03/2020 Register
13. 23/03/2020 27/03/2020 Register
14. 06/04/2020 10/04/2020 Register
15. 20/04/2020 24/04/2020 Register

Contact Us

Mobile No: +254724527104/ +254734969612

Email Add:

Postal Add: 5402-00100

Head Office: Comet House 1st floor room 12A, Along Monrovia Street, Nairobi, Kenya