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College House, University way, Nairobi
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+254734969612

No of Days: 5

Price: Ksh 90000 / USD 1100

Training Course on Digital Marketing in Nairobi and Mombasa; Kenya

This Professional course in Digital Marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. This course covers social media, content writing, email marketing, search engine optimization (SEO) and search engine marketing (SEM), data analysis. From these, you’ll learn everything you need to excel at your digital marketing career.

Who Should Attend?

Marketing professionals, business owners, career changers and anyone who wants to gain digital marketing skills in the shortest time possible.

Duration

5 days

Course Objectives

Getting a higher return on investment is the greatest concern for every digital marketer. Knowing where to allocate your marketing budget is the key to any enterprise.

Course Outline

Module 1-Introduction

i. Introduction to the Course and Work plan

ii. Introduction of the digital marketing

iii. Digital vs. Real Marketing

iv. Digital Marketing Channels

v. Creating initial digital marketing plan

vi. Content management

vii. SWOT analysis

viii. Target group analysis

ix. EXERCISE: Define a target group (working in groups)

Module 2-Online Advertising

i. Google AdWords- creating accounts

ii. Google AdWords- types

iii. Exercise: Google AdWords (working in groups)

iv. Introduction to CRM

v. CRM platform

vi. CRM models

vii. Exercise: CRM strategy (working in groups)

Module 3-Conversational Marketing

i. Introduction to Web analytics

ii. Web analytics – levels

Module 4-CRO & SEO

i. SEO Optimization

ii. Writing the SEO content

iii. Exercise: Writing the SEO content (working in groups)

Module 5-Email Marketing

i. E-mail marketing plan

ii. E-mail marketing campaign analysis

iii. Keeping up with conversions

Module 6- Social Media Marketing

i. Introduction of Social Media Marketing

ii. Exercise: Social Media Marketing plan (working in groups)

iii. Creating a Facebook page

iv. Visual identity of a Facebook page

v. Types of publications

vi. Exercise: Making a Facebook page (working in groups)

vii. Business opportunities and Instagram options

viii. Optimization of Instagram profiles

ix. Integrating Instagram with a Web Site and other social networks

x. Keeping up with posts

xi. Business tools on LinkedIn

xii. Creating campaigns on LinkedIn

xiii. Analyzing visitation on LinkedIn

xiv. Creating business accounts on YouTube

xv. YouTube Advertising

xvi. YouTube Analytics

xvii. Facebook Ads

xviii. Creating Facebook Ads

xix. Ads Visibility

Methodology

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

Key Notes

a. The participant must be conversant with English.

b. Upon completion of training the participant will be issued with an Authorized Training Certificate

c. Course duration is flexible and the contents can be modified to fit any number of days.

d. The course fee includes facilitation training materials, 2 coffee breaks, buffet lunch and A Certificate upon successful completion of Training.

e. One-year post-training support Consultation and Coaching provided after the course.

f. Payment should be done at least a week before commence of the training, to DATASTAT CONSULTANCY LTD account, as indicated in the invoice so as to enable us prepare better for you.

Course Schedule

No Start Date End Date Action
1. 19/05/2025 23/05/2025 Register
3. 22/09/2025 26/09/2025 Register
4. 20/01/2025 24/01/2025 Register
5. 03/02/2025 07/02/2025 Register
6. 02/06/2025 06/06/2025 Register
7. 06/10/2025 10/10/2025 Register
13. 07/07/2025 11/07/2025 Register
14. 16/12/2024 20/12/2024 Register
15. 05/05/2025 09/05/2025 Register
16. 07/04/2025 11/04/2025 Register
17. 16/06/2025 20/06/2025 Register
18. 04/08/2025 08/08/2025 Register
19. 18/08/2025 22/08/2025 Register
20. 21/04/2025 25/04/2025 Register
21. 17/03/2025 21/03/2025 Register
22. 03/03/2025 07/03/2025 Register
24. 08/09/2025 12/09/2025 Register
25. 21/07/2025 25/07/2025 Register
26. 17/02/2025 21/02/2025 Register
27. 06/01/2025 10/01/2025 Register
28. 20/10/2025 24/10/2025 Register
29. 03/11/2025 07/11/2025 Register
30. 17/11/2025 21/11/2025 Register
31. 01/12/2025 05/12/2025 Register
32. 15/12/2025 19/12/2025 Register
Get In Touch

College House , Along University Way , Nairobi, Kenya

+254724527104/ +254734969612

info@datastatresearch.org

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